d:fi
Style Campaign
Creative Direction, Graphic Design, Package Design, Retouching
Special holiday promotion including product and marketing deliverables
Scope
Overall concept and design for annual trend style theme. Project included talent, wardrobe and photo shoot art direction, graphic design and packaging concept and layout for promotional materials. Included: poster, point of purchase display, promotional product duo boxes, brochure, and shelf tags. Winner of GD USA Magazine’s American Package Design Award and published in 2010 print.
Photographer: David Raccuglia
Style to a different tune.
It was 2009. Just like a color is made up of many different wavelengths of light, so too are d:fi customers made of many colors. Playful in nature and limitless in possibilities, d:fi is many things to many people.
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