American
Crew 3-in-1
Creative Direction, Graphic Design, Package Design
Shampoo, Conditioner & Body Wash
Scope:
Overall concept and design, including copywriting, for product launch of new 3-in-1 shampoo, body wash and conditioner. Final deliverables included, poster, brochure, in-store display, shelf signage, and various mech items.
Concept:
Our male users live on the go. Between work, hitting the gym and making dinner plans they don’t have time to waste. Sporting events, concerts and dates take precedence so getting ready for these activities should come naturally and seamlessly. American Crew’s new 3-in-1 shampoo, conditioner and body wash offers a quick solution to getting an all-over clean — and convenience when they need it.
Copywriting Fun Fact:
Nicole is an avid Depeche Mode fan and was inspired to write the “Work Hard Clean Easy” tagline while listening to their 1983 Single Work Hard.
